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Item Information   Copy / Holding Information     Library Journal Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     McCracken, Grant David, 1951-     Subjects     Management -- Social aspects.     Popular culture -- Economic aspects.     Technological innovations.     Creative thinking.     New products -- Social aspects.     New products.     Diffusion of innovations.     Browse Catalog     by author:      McCracken, Grant David, 1951-       by title:      Culturematic : how r...       by call number:      658 M132cu     Search the Web     McCracken, Grant David, 1951-     Management -- Social aspects.     Popular culture -- Economic aspects.     Technological innovations.     Creative thinking.     New products -- Social aspects.     New products.     Diffusion of innovations.       MARC Display

Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000 year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / [Grant McCracken]. by McCracken, Grant David, 1951- Harvard Business Press, c2012. Call #: 658 M132cu Subjects Management -- Social aspects.   Popular culture -- Economic aspects.   Technological innovations.   Creative thinking.   New products -- Social aspects.   New products.   Diffusion of innovations. ISBN:  9781422143292 (hc.) 1422143295 (hc.) Description:  291 p. : ill. ; 22 cm. Bibliography:  Includes bibliographical references (p. [237]-267), Internet addresses and index. Contents:  Welcome to culturematics -- Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics. Summary:  Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658 M132cu Adult books Checked in Add Copy to MyList

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