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Ametora : how Japan saved American style / W. David Marx.

by Marx, W. David.

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Basic Books, 2015.

746.920952 M392a

Men's clothing -- Japan -- History.

Fashion designers -- Japan -- Biography.

Fashion design -- Japan -- History -- 20th century.

Fashion -- Japan -- History.

Popular culture -- Japan -- History -- 20th century.

9780465059737 (hc.)

0465059732 (hc.)

Alternate title:

How Japan saved American style

xvi, 269 pages, 8 unnumbered pages of plates : illustrations ; 22 cm

Includes bibliographical references (pages 249-258) and index.

"From high-end denim to oxford button-downs, Japanese designers have taken the classic American look -- known as ametora, or "American traditional" -- and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. Cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process"--Provided by publisher.

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