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Item Information       Booklist Review     Choice Review     Publisher Weekly Review     Table of Contents     More Content     More by this author     Frank, Thomas (Thomas C.)     Subjects     Marketing -- United States -- History -- 20th century.     Advertising -- United States -- History -- 20th century.     Advertising and youth -- United States -- History -- 20th century.     Consumer behavior -- United States -- History -- 20th century.     Subculture -- United States.     United States -- Social conditions -- 1960-1980.     United States -- Social conditions -- 1980-     Browse Catalog     by author:      Frank, Thomas (Thomas C.)       by title:      The conquest of cool...       by call number:      381.3 F828c     Search the Web     Frank, Thomas (Thomas C.)     Marketing -- United States -- History -- 20th century.     Advertising -- United States -- History -- 20th century.     Advertising and youth -- United States -- History -- 20th century.     Consumer behavior -- United States -- History -- 20th century.     Subculture -- United States.     United States -- Social conditions -- 1960-1980.     United States -- Social conditions -- 1980-       MARC Display

The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. by Frank, Thomas (Thomas C.) University of Chicago Press, c1997. Call #: 381.3 F828c Subjects Marketing -- United States -- History -- 20th century.   Advertising -- United States -- History -- 20th century.   Advertising and youth -- United States -- History -- 20th century.   Consumer behavior -- United States -- History -- 20th century.   Subculture -- United States.   United States -- Social conditions -- 1960-1980.   United States -- Social conditions -- 1980- ISBN:  0226259919 (alk. paper) Description:  287 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references (p. 245-272) and index. Holds:  0   Copy/Holding information No Item Information

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