e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
Publisher Weekly Review
More Content
More by this author
Veroni, Clive, 1956-
Subjects
Communication in marketing -- Political aspects.
Marketing -- Political aspects.
Communication in politics.
Campaign management.
Browse Catalog
by author:
Veroni, Clive, 1956-
by title:
Spin : how politics ...
by call number:
658.802 V549
Search the Web
Veroni, Clive, 1956-
Communication in marketing -- Political aspects.
Marketing -- Political aspects.
Communication in politics.
Campaign management.
MARC Display
Spin : how politics has the power to turn
marketing
on its head / Clive Veroni.
by
Veroni, Clive, 1956-
House of Anansi Press, 2014.
Call #:
658.802 V549
Subjects
Communication in
marketing
--
Political
aspects
.
Marketing
--
Political
aspects
.
Communication in politics.
Campaign management.
ISBN:
9781770893177
Description:
320 p. ; 22 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of
political
strategists are being applied to the world of consumer
marketing
. In the early twentieth century
political
operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for
political
campaigns. And along the way the pupil has surpassed the teacher. Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media,
political
strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store. Drawing on
political
and
marketing
stories from North America, Europe, and beyond, Spin gives readers an insider’s view of this stunning turnaround."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.802 V549
Adult books
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.