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Item Information       Choice Review     Table of Contents     More Content     Subjects     Consumers -- China.     Consumers -- India.     Affluent consumers -- China.     Affluent consumers -- India.     Consumers -- China -- Attitudes.     Consumers -- India -- Attitudes.     Marketing -- China.     Marketing -- India.     Browse Catalog       by title:      The $10 trillion pri...       by call number:      658.840951 T289     Search the Web     Consumers -- China.     Consumers -- India.     Affluent consumers -- China.     Affluent consumers -- India.     Consumers -- China -- Attitudes.     Consumers -- India -- Attitudes.     Marketing -- China.     Marketing -- India.       MARC Display

The $10 trillion prize : captivating the newly affluent in China and India / Michael Silverstein ... [et al.]. Harvard Business Review Press, 2012. Call #: 658.840951 T289 Subjects Consumers -- China.   Consumers -- India.   Affluent consumers -- China.   Affluent consumers -- India.   Consumers -- China -- Attitudes.   Consumers -- India -- Attitudes.   Marketing -- China.   Marketing -- India. ISBN:  9781422187050 (hbk. alk. paper) Alternate title:  Ten trillion dollar prize Description:  xix, 314 p. : ill. ; 25 cm. Bibliography:  Includes bibliographical references (p. 283-293) and index. Summary:  "In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace."--Jacket. Other authors:  Silverstein, Michael J. Holds:  0   Copy/Holding information No Item Information

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