e-branch	Login My List - 0 Help
	Home   My Account/Renew Loans   Community Info   KidSearch   New Catalogue!

Search Advanced By Format By Number My Searches Can't Find it? Find Magazine Articles & more Problems?

Search:  Title Starts with...Title Keyword(s)Author/Performer/Name (Last,First)Author/Performer/Name Keyword(s)Subject Starts with...Subject Keyword(s)Series Starts with...Series Keyword(s)Anyword/AnywhereList Name Keyword(s)       Refine Search     > You're searching: Halifax Public Libraries

Item Information   Copy / Holding Information     More Content       More by this author     Berger, Jonah.     Subjects     Marketing -- Psychological aspects.     Marketing -- Decision making.     Consumer behavior.     Popularity -- Economic aspects.     Consumers -- Attitudes.     Consumers -- Psychology.     Viral marketing.     Word-of-mouth advertising.     Consumers' preferences.     Demand (Economic theory)     Consumer satisfaction.     Consumer profiling.     Internet marketing.     New products -- Marketing.     Browse Catalog     by author:      Berger, Jonah.       by title:      How ideas spread [vi...       by call number:      DVD 658.8343 B496h     Search the Web     Berger, Jonah.     Marketing -- Psychological aspects.     Marketing -- Decision making.     Consumer behavior.     Popularity -- Economic aspects.     Consumers -- Attitudes.     Consumers -- Psychology.     Viral marketing.     Word-of-mouth advertising.     Consumers' preferences.     Demand (Economic theory)     Consumer satisfaction.     Consumer profiling.     Internet marketing.     New products -- Marketing.       MARC Display

How ideas spread [videorecording (DVD)] / Jonah Berger. by Berger, Jonah. Teaching Co., c2014. Call #: DVD 658.8343 B496h Subjects Marketing -- Psychological aspects.   Marketing -- Decision making.   Consumer behavior.   Popularity -- Economic aspects.   Consumers -- Attitudes.   Consumers -- Psychology.   Viral marketing.   Word-of-mouth advertising.   Consumers' preferences.   Demand (Economic theory)   Consumer satisfaction.   Consumer profiling.   Internet marketing.   New products -- Marketing. Series Great courses (DVD)   Great courses (DVD). Professional. ISBN:  9781629970875 (set) Alternate title:  Great Courses. How ideas spread [videorecording (DVD)] Format:  [videorecording (DVD)] / Description:  2 videodiscs (ca. 6 hrs.) : digital sd., col. ; 12 cm. + 1 course guidebook (iv, 89 p. ; 19 cm.). Notes:  "12 lectures / 30 minutes per lecture"--Container. Book contains lecture transcripts and outlines, timeline, glossary, biographical notes, and bibliography. Home use only. Contents:  Disc 1. Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence. Disc 2. Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influences: myths and science -- Tracking results: big data, little data. Performers:  Lecturer, Professor Jonah Berger, Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. Summary:  These 12 half-hour lectures examine the surprising science behind why things catch on. From movies and consumer products to exercise trends and workplace rumors, our daily lives are filled with examples of things that catch on and die out. Genre:  Filmed lectures. Educational films. DVDs. Other authors:  Teaching Company. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Captain William Spry Public Library Adult Nonfeature DVDs DVD 658.8343 B496h Adult Dvds-21 Days Checked in Add Copy to MyList Woodlawn Public Library Adult Nonfeature DVDs DVD 658.8343 B496h Adult Dvds-21 Days Checked in Add Copy to MyList

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.