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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Marshall, Perry S.     Subjects     Google AdWords.     Internet marketing.     Marketing.     Internet advertising.     Search engines.     Local mass media.     New business enterprises.     Browse Catalog     by author:      Marshall, Perry S.       by title:      Ultimate guide to lo...       by call number:      658.872 M369u     Search the Web     Marshall, Perry S.     Google AdWords.     Internet marketing.     Marketing.     Internet advertising.     Search engines.     Local mass media.     New business enterprises.       MARC Display

Ultimate guide to local business marketing / Perry Marshall and Talor Zamir. by Marshall, Perry S. Entrepreneur Press, [2016] Call #: 658.872 M369u Subjects Google AdWords.   Internet marketing.   Marketing.   Internet advertising.   Search engines.   Local mass media.   New business enterprises. Series Entrepreneur ultimate guide. ISBN:  9781599185781 (pbk.) Alternate title:  Entrepreneur magazine's ultimate guide to local business marketing Guide to local business marketing Local business marketing Description:  xii, 220 pages : illustrations ; 26 cm Notes:  Includes index. Summary:  The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. This book fills a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, the importance of building a USP (unique selling proposition) for your company, getting prospects to your website with Google AdWords, effective content development, and PR, this guide goes beyond local SEO (search engine optimization) how to, presenting readers with the tools to build an entire local online marketing campaign. There are two main ways a local business can reach prospects on Google, these two strategies are search engine optimization and PPC (pay-per-click) marketing, which is paid advertising on Google. The authors compare the two approaches and show you how to get the best return on investment for your company. Other authors:  Zamir, Talor. Holds:  1   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.872 M369u Core Collection - Adult Checked in Add Copy to MyList Sackville Public Library Adult Nonfiction 658.872 M369u Adult books Item being held Add Copy to MyList Musquodoboit Harbour Public Library Non-Circulating Reference 658.872 M369u Non-circulating Checked in Add Copy to MyList

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