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Donovan, Rich, 1975-
Subjects
Consumers with disabilities.
Labor market.
Marketing.
People with disabilities -- Employment.
Success in business.
Browse Catalog
by author:
Donovan, Rich, 1975-
by title:
Unleash different : ...
by call number:
650.1 D687u
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Donovan, Rich, 1975-
Consumers with disabilities.
Labor market.
Marketing.
People with disabilities -- Employment.
Success in business.
MARC Display
Unleash different : achieving business success through disability / Rich Donovan.
by
Donovan, Rich, 1975-
ECW, 2018.
Call #:
650.1 D687u
Subjects
Consumers with disabilities.
Labor
market
.
Marketing.
People with disabilities -- Employment.
Success in business.
ISBN:
9781770414488
Description:
262 p. ; 24 cm.
Notes:
On title page, the letter "i" [in different] is represented with a picture of an upwards arrow.
Summary:
"If you discovered a new
market
comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability
market
touches 53% of all consumers. It is the world's largest emerging
market
. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows
market
forces to take over and the world's leading brands to do what they do best: serve a
market
segment--in this case, the disability
market
. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world's biggest emerging
market
, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for 'crippled children' to manage 6 billion dollars for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability--because he has actually done it."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
650.1 D687u
Adult books
Checked in
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Sackville Public Library
Adult Nonfiction
650.1 D687u
Adult books
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