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Item Information   Copy / Holding Information     More Content       More by this author     Carroll, Dave, 1968-     Subjects     Carroll, Dave, 1968-     United Airlines -- Public relations -- Case studies.     Airlines -- Public relations.     Consumer complaints -- Case studies.     Consumer complaints.     Customer relations -- Case studies.     Customer relations.     Internet videos -- Social aspects -- Case studies.     Internet videos -- Social aspects.     Social media -- Case studies.     Social media.     Browse Catalog     by author:      Carroll, Dave, 1968-       by title:      United breaks guitar...       by call number:      658.812 C319u     Search the Web     Carroll, Dave, 1968-     Carroll, Dave, 1968-     United Airlines -- Public relations -- Case studies.     Airlines -- Public relations.     Consumer complaints -- Case studies.     Consumer complaints.     Customer relations -- Case studies.     Customer relations.     Internet videos -- Social aspects -- Case studies.     Internet videos -- Social aspects.     Social media -- Case studies.     Social media.       MARC Display

United breaks guitars : the power of one voice in the age of social media / Dave Carroll. by Carroll, Dave, 1968- Hay House, 2012. Call #: 658.812 C319u Subjects Carroll, Dave, 1968-   United Airlines -- Public relations -- Case studies.   Airlines -- Public relations.   Consumer complaints -- Case studies.   Consumer complaints.   Customer relations -- Case studies.   Customer relations.   Internet videos -- Social aspects -- Case studies.   Internet videos -- Social aspects.   Social media -- Case studies.   Social media. ISBN:  9781401937935 (hc.) Edition:  1st ed. Description:  xii, 197 p. : ill. ; 23 cm. Summary:  Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service, but he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool, songwriting, and vowed to create a YouTube video about the incident. "United Breaks Guitars" has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. Holds:  2   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.812 C319u Adult books Checked in Add Copy to MyList Cole Harbour Public Library Adult Nonfiction 658.812 C319u Adult books Checked in Add Copy to MyList

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