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Grow : how ideals power growth and profit at the world's greatest companies / Jim Stengel.

by Stengel, Jim.

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Crown Business, c2011.

Management -- Social aspects.

Corporate culture.

Ideals (Psychology)

Strategic planning.

Branding (Marketing)

xi, 322 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Introduction: the ultimate growth driver -- Ideal: a definition -- The ideal factor: great businesses have great ideals -- The Stengel study of business growth -- The ideal tree framework: a method to their weirdness -- Must-do number 1: discover an ideal in one of five fields of fundamental human values -- Discovery's endless business: satisfying curiosity -- Must-do number 2: build your culture around your ideal -- How pampers changed the world: how an ideal transformed a culture and a business -- Must-do number 3: communicate your ideal to engage employees and customers -- Must-do number 4: deliver a near-ideal customer experience -- Must-do number 5: evaluate your progress and people against your ideal -- Keep it going: evolve your ideal to renew competitive advantage -- Conclusion: start big or start small, but start now.

Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.

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