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More by this author
Gerhards, Paul.
Subjects
Selling -- Handicraft -- Handbooks, manuals, etc.
Handicraft -- Marketing -- Handbooks, manuals, etc.
Fairs -- Handbooks, manuals, etc.
Browse Catalog
by author:
Gerhards, Paul.
by title:
How to sell what you...
by call number:
745.5068 G368h 2013
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Gerhards, Paul.
Selling -- Handicraft -- Handbooks, manuals, etc.
Handicraft -- Marketing -- Handbooks, manuals, etc.
Fairs -- Handbooks, manuals, etc.
MARC Display
How to sell what you make : the business of
marketing
crafts / Paul Gerhards.
by
Gerhards, Paul.
Stackpole Books, 2013.
Call #:
745.5068 G368h 2013
Subjects
Selling
--
Handicraft
--
Handbooks
,
manuals
,
etc
.
Handicraft
--
Marketing
--
Handbooks
,
manuals
,
etc
.
Fairs
--
Handbooks
,
manuals
,
etc
.
ISBN:
9780811711395 (pbk.)
0811711390 (pbk.)
Edition:
3rd ed.
Description:
viii, 152 p. : ill. ; 21 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Crafts as a business: an introduction
--
Crafts fairs and street fairs: your direct link to consumers
--
The gallery connection: stepping into the wholesale marketplace
--
Selling to the trade: expanding your market
--
Advertising and publicity:
marketing
through traditional media
--
Going global:
marketing
and selling on the internet
--
Service, fulfillment, and sales reps: keeping your customers satisfied
--
The itinerant crafter: a booth for the crafts nomad, indoors and out
--
On paper: the back office of the crafts business
--
On crafts and craftsmanship: true to the legacy.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
745.5068 G368h 2013
Core Collection - Adult
Checked in
Add Copy to MyList
Cole Harbour Public Library
Adult Nonfiction
745.5068 G368h 2013
Adult books
Checked in
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