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  • Gerhards, Paul.
     
     Subjects
     
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  • Selling -- Handicraft -- Handbooks, manuals, etc.
     
  •  
  • Handicraft -- Marketing -- Handbooks, manuals, etc.
     
  •  
  • Fairs -- Handbooks, manuals, etc.
     
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  •  745.5068 G368h 2013
     
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  •  
  • Gerhards, Paul.
     
  •  
  • Selling -- Handicraft -- Handbooks, manuals, etc.
     
  •  
  • Handicraft -- Marketing -- Handbooks, manuals, etc.
     
  •  
  • Fairs -- Handbooks, manuals, etc.
     
     
     MARC Display
    How to sell what you make : the business of marketing crafts / Paul Gerhards.
    by Gerhards, Paul.
    View full image
    Stackpole Books, 2013.
    Call #:745.5068 G368h 2013
    Subjects
  • Selling -- Handicraft -- Handbooks, manuals, etc.
  •  
  • Handicraft -- Marketing -- Handbooks, manuals, etc.
  •  
  • Fairs -- Handbooks, manuals, etc.
  • ISBN: 
    9780811711395 (pbk.)
    0811711390 (pbk.)
    Edition: 
    3rd ed.
    Description: 
    viii, 152 p. : ill. ; 21 cm.
    Bibliography: 
    Includes bibliographical references and index.
    Contents: 
    Crafts as a business: an introduction -- Crafts fairs and street fairs: your direct link to consumers -- The gallery connection: stepping into the wholesale marketplace -- Selling to the trade: expanding your market -- Advertising and publicity: marketing through traditional media -- Going global: marketing and selling on the internet -- Service, fulfillment, and sales reps: keeping your customers satisfied -- The itinerant crafter: a booth for the crafts nomad, indoors and out -- On paper: the back office of the crafts business -- On crafts and craftsmanship: true to the legacy.
    Holds: 
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    Copy/Holding information
    LocationCollectionCall No.Item typeStatus 
    Central LibraryAdult Nonfiction745.5068 G368h 2013Core Collection - AdultChecked inAdd Copy to MyList
    Cole Harbour Public LibraryAdult Nonfiction745.5068 G368h 2013Adult booksChecked inAdd Copy to MyList


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