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Graves, Valerie (Advertising executive)
Subjects
Graves, Valerie (Advertising executive)
Advertising executives -- United States -- Biography.
Women, Black -- United States -- Biography.
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by author:
Graves, Valerie (Advertising executive)
by title:
Pressure makes diamo...
by call number:
659.1092 G776p
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Graves, Valerie (Advertising executive)
Graves, Valerie (Advertising executive)
Advertising executives -- United States -- Biography.
Women, Black -- United States -- Biography.
MARC Display
Pressure makes diamonds : becoming the woman I pretended to be / a memoir by
Valerie
Graves
.
by
Graves
,
Valerie
(
Advertising
executive
)
Open Lens/Akashic Books, 2016.
Call #:
659.1092 G776p
Subjects
Graves
,
Valerie
(
Advertising
executive
)
Advertising
executives -- United States -- Biography.
Women, Black -- United States -- Biography.
ISBN:
9781617754937 (pbk.)
Description:
296 p. ; 22 cm.
Summary:
This is the unflinching memoir of a female African American
advertising
executive
's unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond. With marches, riots, and demonstrations as the backdrop, and rock 'n' roll as a soundtrack, this book accompanies
Graves
as she traverses the seismically shifting terrain of 1960s and '70s America on her quest to "be somebody." In the '80s and '90s, as
Graves
makes her ascent to the East Coast heights of the white male-dominated
advertising
world, she turns familiarity with harsh realities like racism and sexism into robust insights that deeply connect with African American consumers. During the golden era of black
advertising
, she becomes an undisputed "somebody." Soon, though, she learns that money, success, a good marriage, and connections that reach all the way to the White House cannot entirely insulate her against the social ills that threaten to crush black Americans.
Genre:
Memoirs.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Black Nonfiction
659.1092 G776p
Adult books
Adult Display 1
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Cole Harbour Public Library
Adult Black Nonfiction
659.1092 G776p
Adult books
Checked in
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