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Holstein, William J.
Subjects
General Motors Corporation.
Automobile industry and trade -- United States.
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Holstein, William J.
by title:
Why GM matters : ins...
by call number:
629.222 H742w
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Holstein, William J.
General Motors Corporation.
Automobile industry and trade -- United States.
MARC Display
Why GM matters : inside the race to transform an American icon / William J. Holstein.
by
Holstein, William J.
Walker, 2009.
Call #:
629.222 H742w
Subjects
General Motors Corporation.
Automobile industry and trade -- United States.
ISBN:
9780802717184
0802717187
Edition:
1st U.S. ed.
Description:
xv, 267 p., [8] p. of plates : ill. ; 25 cm.
Bibliography:
Includes index.
Contents:
Pt. I. The stakes -- 1. What went wrong -- 2. People on the front line -- 3. Does GM matter? -- 4. Who is Rick Wagoner? -- 5. 2005 : the crisis begins -- Pt. II. The GM transformation effort -- 6. Mastering the Toyota way -- 7. Going to Kansas City : making GMS work -- 8. Design rides again -- 9. Battling for the new Camaro's soul -- 10. The Chevy Volt -- 11. OnStar : "pretty good for an ex-locomotive salesman" -- 12. China : where Buick is king -- 13. The global GM -- Pt. III. The future -- 14. The battle of perception -- 15. Toyota : "human after all" -- Conclusion. The economic crisis and GM's future.
Summary:
Holstein goes deep inside GM on three continents to show what's really happening within one of the country's most iconic corporations. Demonstrates how GM has already radically retooled its entire operation, from manufacturing and cost structure to design.
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Status
Tantallon Public Library
Adult Nonfiction
629.222 H742w
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