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The all new Don't think of an elephant! : know your values and frame the debate / George Lakoff.

by Lakoff, George.

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Chelsea Green Publishing, [2014]

Communication in politics -- United States.

Progressivism (United States politics)

Frames (Linguistics) -- Political aspects -- United States.

United States -- Politics and government -- 2009-

9781603585941 (pbk.)

Alternate title:

Don't think of an elephant! : know your values and frame the debate : the all new tenth anniversary edition

Tenth anniversary edition.

xv, 168 pages ; 22 cm.

"The first edition of this book was published as Don't Think of an Elephant!"--Title page verso.

Ten years after his book on political debate and messaging, George Lakoff returns with new strategies about how to frame today?'s essential issues. Called the father of framing by The New York Times, Lakoff explains how framing is about ideas, ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The author picks up where the original book left off, delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. Lakoff urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country, one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.

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