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Item Information   Copy / Holding Information     Library Journal Review     Publisher Weekly Review     More Content       More by this author     Sax, David.     Subjects     Food in popular culture.     Food -- Social aspects.     Food preferences.     Food -- Nutritional aspects.     Food -- Marketing.     Health -- Nutritional aspects.     Fads.     Browse Catalog     by author:      Sax, David.       by title:      The tastemakers : wh...       by call number:      641.3 S272t     Search the Web     Sax, David.     Food in popular culture.     Food -- Social aspects.     Food preferences.     Food -- Nutritional aspects.     Food -- Marketing.     Health -- Nutritional aspects.     Fads.       MARC Display

The tastemakers : why we're crazy for cupcakes but fed up with fondue (plus baconomics, superfoods, and other secrets from the world of food trends) / David Sax. by Sax, David. Signal : an imprint of McClelland & Stewart, 2014. Call #: 641.3 S272t Subjects Food in popular culture.   Food -- Social aspects.   Food preferences.   Food -- Nutritional aspects.   Food -- Marketing.   Health -- Nutritional aspects.   Fads. ISBN:  9780771079122 (hc.) Description:  xvi, 318 p. ; 24 cm. Summary:  "Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. We are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a 'superfood?' Food trends: where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. Entertaining stories and surprising truths about what we eat, how we eat it, and why."--Provided by publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 641.3 S272t Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 641.3 S272t Adult books Checked in Add Copy to MyList

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