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The revenge of analog : real things and why they matter / David Sax.

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PublicAffairs, [2016]

Entrepreneurship -- History.

Electronic commerce -- History.

Consumer behavior.

9781610395717 (hc.)

xix, 282 p. ; 25 cm.

Includes bibliographical references (pages 247-259) and index.

Part I: The revenge of analog things. The revenge of vinyl ; The revenge of paper ; The revenge of film ; The revenge of board games -- Part II: The revenge of analog ideas. The revenge of print ; The revenge of retail ; The revenge of work ; The revenge of school ; The revenge of analog, in digital -- Epilogue: The revenge of summer.

A funny thing has happened on our way to the digital utopia: we find ourselves increasingly missing reality. Stories of entrepreneurs, artisans, and creators who make real money by selling real things. And they're not just local craftspeople, either. As paper is supposedly vanishing, Moleskine notebooks - a company founded in 1997, the same year as the first dot-com boom - has grown into a large multinational corporation. As music supposedly migrates to the cloud, vinyl record sales were up over 50 percent in 2015, and generated almost $350m in sales. And as retail was supposedly hitting bottom, Silicon Valley companies like Apple and Amazon are investing in brick-and-mortar stores. Sax's work reveals a fundamental truth about how humans shop, interact, and even think. He captures what you're missing when you can't find a good song in a vast iTunes library, or can't recall the details of an ebook you read: any simulation of a sight or smell or activity you experience in the real world is just that - a simulation. You'll come away with a renewed sense of what it means to work, live, and shop.

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