Horizon Information Portal

e-branch

Home

My Account/Renew Loans

Find Magazine Articles & more

Entrepreneur magazine's ultimate guide to email marketing for business / Susan Gunelius.

by Gunelius, Susan.

View full image

Entrepreneur Media, Inc., 2018.

Electronic mail marketing.

Internet marketing.

9781599186238 (pbk.)

Alternate title:

Ultimate guide to email marketing for business

Email marketing for business

xiii, 226 p. : ill. ;' 26 cm.

Includes index.

The evolution of email marketing -- The marketing funnel -- Know the laws and deliverability rules -- Choosing your tools -- Types of email marketing funnels -- Growing your list -- Creating a lead magnet -- Developing an email marketing conversion funnel -- List segmentation -- Writing an email message -- Autoresponder messages -- Measuring performance -- Handy resources and swipe files.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes--not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email.

Horizon Information Portal 3.24_8902M

© 2001-2013 SirsiDynix All rights reserved.

Horizon Information Portal