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Item Information   Copy / Holding Information     Publisher Weekly Review     More Content       More by this author     Robertson, David C. (David Chandler)     Subjects     LEGO koncernen (Denmark)     Toy industry -- Denmark -- Management.     LEGO toys -- History.     Educational toys -- Marketing -- Case studies.     Marketing -- Case studies.     Creative ability in business -- Case studies.     Browse Catalog     by author:      Robertson, David C. (David Chandler)       by title:      Brick by brick : how...       by call number:      338.768872 R649b     Search the Web     Robertson, David C. (David Chandler)     LEGO koncernen (Denmark)     Toy industry -- Denmark -- Management.     LEGO toys -- History.     Educational toys -- Marketing -- Case studies.     Marketing -- Case studies.     Creative ability in business -- Case studies.       MARC Display

Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen. by Robertson, David C. (David Chandler) Crown Business, 2013. Call #: 338.768872 R649b Subjects LEGO koncernen (Denmark)   Toy industry -- Denmark -- Management.   LEGO toys -- History.   Educational toys -- Marketing -- Case studies.   Marketing -- Case studies.   Creative ability in business -- Case studies. ISBN:  9780307951601 (hc.) 030795160X (hc.) Alternate title:  How LEGO rewrote the rules of innovation and conquered the global toy industry Edition:  First edition. Description:  xii, 305 pages, 4 unnumbered pages of plates : illustrations (some color) ; 25 cm. Notes:  Includes index. Bibliography:  Includes bibliographical references (pages 295-296) and index. Contents:  Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO. Summary:  In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. Other authors:  Breen, Bill. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 338.768872 R649b Adult books Checked in Add Copy to MyList

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