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Bettencourt, Lance.
Subjects
Customer services.
Customer services -- Technological innovations.
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Bettencourt, Lance.
by title:
Service innovation :...
by call number:
658.812 B565s
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Bettencourt, Lance.
Customer services.
Customer services -- Technological innovations.
MARC Display
Service innovation : how to go from
customer
needs to breakthrough
services
/ Lance A. Bettencourt.
by
Bettencourt, Lance.
McGraw-Hill, c2010.
Call #:
658.812 B565s
Subjects
Customer
services
.
Customer
services
--
Technological
innovations
.
ISBN:
9780071713009 (alk. paper)
007171300X (alk. paper)
Description:
xxix, 255 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references (p. 237-240) and index.
Contents:
Introduction
--
Customer
needs that drive service innovation
--
Discover opportunities for new service innovation
--
Discover opportunities for core service innovation
--
Discover opportunities for service delivery innovation
--
Discover opportunities for supplementary service innovation
--
Discover opportunities for service delivery innovation : the provider perspective
--
Discover ways to differentiate service delivery
--
Define innovative service concepts
--
Conclusion.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.812 B565s
Core Collection - Adult
Checked in
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