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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Bertini, Marco.     Subjects     Customer relations -- Management -- Forecasting.     Customer services -- Forecasting.     Consumer goods -- Forecasting.     Browse Catalog     by author:      Bertini, Marco.       by title:      The ends game : how ...       by call number:      658.812 B544e     Search the Web     Bertini, Marco.     Customer relations -- Management -- Forecasting.     Customer services -- Forecasting.     Consumer goods -- Forecasting.       MARC Display

The ends game : how smart companies stop selling products and start delivering value / Marco Bertini and Oded Koenigsberg. by Bertini, Marco. The MIT Press, 2020. Call #: 658.812 B544e Subjects Customer relations -- Management -- Forecasting.   Customer services -- Forecasting.   Consumer goods -- Forecasting. Series Management on the cutting edge. ISBN:  9780262044349 (hc) Description:  xv, 180 p. : ill. (black and white) ; 24 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Rewrites the rules of commerce by pursuing outcomes rather than products; the seventh book in the Management on the Cutting Edge series comes from a definitive source -- the MIT Sloan Management Review. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the 'means' (their products and services), they adopt innovative revenue models to pursue 'ends' (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior."--Publisher. Other authors:  Koenigsberg, Oded, 1964- Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Cole Harbour Public Library Adult Nonfiction 658.812 B544e Adult books Checked in Add Copy to MyList

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