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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Payne, Brian J.     Subjects     Fisheries -- Canada.     Seafood industry.     Consumption (Economics) -- Canada.     Consumption (Economics -- Government policy -- Canada.     Fishery policy -- Canada.     Fishery product -- Canada -- Marketing.     Seafood -- Canada -- Marketing.     Seafood industry -- Canada.     Browse Catalog     by author:      Payne, Brian J.       by title:      Eating the ocean : s...       by call number:      363.7 P346e     Search the Web     Payne, Brian J.     Fisheries -- Canada.     Seafood industry.     Consumption (Economics) -- Canada.     Consumption (Economics -- Government policy -- Canada.     Fishery policy -- Canada.     Fishery product -- Canada -- Marketing.     Seafood -- Canada -- Marketing.     Seafood industry -- Canada.       MARC Display

Eating the ocean : seafood and consumer culture in Canada / Brian Payne. by Payne, Brian J. McGill-Queen's University Press, 2022. Call #: 363.7 P346e Subjects Fisheries -- Canada.   Seafood industry.   Consumption (Economics) -- Canada.   Consumption (Economics -- Government policy -- Canada.   Fishery policy -- Canada.   Fishery product -- Canada -- Marketing.   Seafood -- Canada -- Marketing.   Seafood industry -- Canada. ISBN:  9780228015987 (pbk.) Alternate title:  Seafood and consumer culture in Canada Description:  xii, 257 p. : ill. ; 23 cm. Notes:  Brian Payne is professor of history and Canadian studies at Bridgewater State University in Massachusetts. Bibliography:  Includes bibliographical references and index. Summary:  "During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a 'wholesome' diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries' dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation's fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation's leading magazines, national and local newspapers, and radio programming, 'Eating the Ocean' traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada."--Provided by publisher Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Sackville Public Library Adult Nonfiction 363.7 P346e Adult books Checked out Jul 11, 2024 Add Copy to MyList J. D. Shatford Memorial Public Library Adult Nonfiction 363.7 P346e Adult books Checked in   Add Copy to MyList

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