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To the cloud : big data in a turbulent world / Vincent Mosco.

by Mosco, Vincent.

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Paradigm Publishers, [2014]

Cloud computing -- Social aspects.

Big data -- Social aspects.

Privacy, Right of.

Computer industry -- Marketing.

Information storage and retrieval systems.

9781612056166 (pbk.)

1612056164 (pbk.)

9781612056159 (hc.)

1612056156 (hc.)

Alternate title:

Cloud : big data in a turbulent world

x, 273 p. ; 24 cm.

Includes bibliographical references and index.

The cloud ate my homework -- From the computer utility to cloud computing -- Selling the cloud sublime -- Dark clouds -- Big data and cloud culture.

Cloud computing and big data are significant forces in information technology today. This book explores where the cloud originated, what it means, and how important it is for business, government, and citizens. The intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. From advertising to trade shows, the cloud and big data are furiously marketed to the world, even as dark clouds loom over environmental, privacy, and employment issues that arise from the cloud. Is the cloud the long-promised information utility that will solve many of the world's economic and social problems? Is it just marketing hype? An analysis of the potential and the problems of a technology that may very well disrupt the world. Vincent Mosco is Professor Emeritus of Sociology at Queen's University.

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