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Item Information   Copy / Holding Information     Booklist Review     Library Journal Review     Publisher Weekly Review     More Content       More by this author     Tucker, Reed.     Subjects     Marvel Comics Group -- History.     DC Comics, Inc -- History.     Comic books, strips, etc -- United States -- History and criticism.     Competition -- United States -- Case studies.     Browse Catalog     by author:      Tucker, Reed.       by title:      Slugfest : inside th...       by call number:      338.7617 T893s     Search the Web     Tucker, Reed.     Marvel Comics Group -- History.     DC Comics, Inc -- History.     Comic books, strips, etc -- United States -- History and criticism.     Competition -- United States -- Case studies.       MARC Display

Slugfest : inside the epic fifty-year battle between Marvel and DC / Reed Tucker. by Tucker, Reed. Da Capo Press, 2017. Call #: 338.7617 T893s Subjects Marvel Comics Group -- History.   DC Comics, Inc -- History.   Comic books, strips, etc -- United States -- History and criticism.   Competition -- United States -- Case studies. ISBN:  9780306825460 (hc.) Edition:  First edition. Description:  xviii, 286 pages ; 24 cm. Bibliography:  Includes bibliographical references (pages 261-276) and index. Contents:  1. DC becomes the industry's eight-hundred-pound gorilla -- 2. Mighty Marvel comes out swinging -- 3. The rivalry catches fire -- 4. DC desperately chases Marvel -- 5. The "devilish competition" pulls off a headline-worthy heist -- 6. The universes collide at last -- 7. DC reboots to take on Marvel -- 8. You will believe a man can fly -- 9. The battle moves to a new arena--the comic shop -- 10. DC's big, bold gamble -- 11. From humongous boom to hideous bust -- 12. The war gets uncivil -- 13. Superhero movies and TV shows take over the world -- 14. The rivalry moves from the comic rack to the corporate boardroom -- Epilogue. Summary:  "The Coke and Pepsi of superheroes - for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest chronicles the history of this epic rivalry. It is the story of the greatest corporate rivalry never told. Interviews with the major names in the industry, revealing the arsenal of schemes the two companies employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Provided by publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 338.7617 T893s Adult books Checked in Add Copy to MyList Woodlawn Public Library Adult Nonfiction 338.7617 T893s Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 338.7617 T893s Adult books Checked in Add Copy to MyList

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