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Item Information   Copy / Holding Information     More Content       More by this author     Mayfield, Todd (Creative director)     Subjects     Place marketing.     Branding (Marketing)     Advertising media planning.     Publicity.     Public spaces -- Marketing.     Communities -- Marketing.     Special events -- Marketing.     City promotion.     Tourism -- Marketing.     Perception.     Browse Catalog     by author:      Mayfield, Todd (Creative director)       by title:      Branded wayfinding f...       by call number:      658.827 M468b     Search the Web     Mayfield, Todd (Creative director)     Place marketing.     Branding (Marketing)     Advertising media planning.     Publicity.     Public spaces -- Marketing.     Communities -- Marketing.     Special events -- Marketing.     City promotion.     Tourism -- Marketing.     Perception.       MARC Display

Branded wayfinding for destinations : successful places & public spaces / by Todd Mayfield with contributions from Bill Baker & Seth Frankel. by Mayfield, Todd (Creative director) Axia Creative Publications, 2016. Call #: 658.827 M468b Subjects Place marketing.   Branding (Marketing)   Advertising media planning.   Publicity.   Public spaces -- Marketing.   Communities -- Marketing.   Special events -- Marketing.   City promotion.   Tourism -- Marketing.   Perception. ISBN:  9781329766334 (pbk.) Description:  152 pages : illustrations ; 22 cm. Notes:  Includes a glossary of terms. Summary:  Destination Branding is the promotion and marketing of a place to a specific group. Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people to places to a way of transforming communities into destinations. The information in this book will enlighten those who consider branded wayfinding for their community, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution. Learn the differences between branding a product, event or place (from a designer's perspective) and the ingredients for creating a successful brand. Learn the core ingredients a brand needs in order to be successful. The differences between branding cities from organizations or products and why cities can be the most challenging. Current trends in city marketing and promotion. Why place branding is not about creating a logo and an advertising campaign. Todd Mayfield is the Principal and Group Creative Director for Axia Creative. He has over 30 years of brand development, wayfinding and visual communications experience. Todd has designed and managed the implementation for branded wayfinding, destination branding and tourism marketing for communities throughout the US and parts of Canada. Genre:  Professional collection. Other authors:  Baker, Bill. Frankel, Seth. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Professional Collection 658.827 M468b Non-circulating Checked in Add Copy to MyList

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