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Item Information   Copy / Holding Information     Publisher Weekly Review     Table of Contents     More Content       More by this author     Robinson, Steve, 1950-     Subjects     Robinson, Steve, 1950-     Chick-Fil-A Corporation -- History.     Branding (Marketing) -- United States -- History.     Fast food restaurants -- United States -- History.     Advertising -- United States -- History.     Businesspeople -- United States -- Biography.     Browse Catalog     by author:      Robinson, Steve, 1950-       by title:      Covert cows and Chic...       by call number:      647.9573 R664c     Search the Web     Robinson, Steve, 1950-     Robinson, Steve, 1950-     Chick-Fil-A Corporation -- History.     Branding (Marketing) -- United States -- History.     Fast food restaurants -- United States -- History.     Advertising -- United States -- History.     Businesspeople -- United States -- Biography.       MARC Display

Covert cows and Chick-fil-A : how faith, cows, and chicken built an iconic brand / Steve Robinson. by Robinson, Steve, 1950- Nelson Books, an imprint of Thomas Nelson, 2019. Call #: 647.9573 R664c Subjects Robinson, Steve, 1950-   Chick-Fil-A Corporation -- History.   Branding (Marketing) -- United States -- History.   Fast food restaurants -- United States -- History.   Advertising -- United States -- History.   Businesspeople -- United States -- Biography. ISBN:  9781400213160 (hc) Description:  xix, 215 p., 8 unnumbered p. of plates : ill. (chiefly col.) ; 24 cm. Bibliography:  Includes bibliographical references (p. 213-214). Summary:  "The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth -- from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 -- and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic 'Eat Mor Chikin' cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success."--Publisher. Genre:  Memoirs. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Bedford Public Library Adult Nonfiction 647.9573 R664c Adult books Checked in Add Copy to MyList

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