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Catmull, Edwin E.
Subjects
Catmull, Edwin E.
Pixar (Firm)
Creative ability in business.
Corporate culture.
Organizational effectiveness.
Organizational change.
Browse Catalog
by author:
Catmull, Edwin E.
by title:
Creativity, Inc. : o...
by call number:
658.4094 C365c 2023
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Catmull, Edwin E.
Catmull, Edwin E.
Pixar (Firm)
Creative ability in business.
Corporate culture.
Organizational effectiveness.
Organizational change.
MARC Display
Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /
Ed
Catmull
; with Amy Wallace.
by
Catmull
, Edwin E.
Random House, 2023.
Call #:
658.4094 C365c 2023
Subjects
Catmull
, Edwin E.
Pixar (Firm)
Creative ability in business.
Corporate culture.
Organizational effectiveness.
Organizational change.
ISBN:
9780593594643 (hc)
Alternate title:
Creativity Incorporated [videorecording (DVD)]
Edition:
Expanded
ed
; Second
ed
.
Description:
xxii, 462 p., 8 unnumbered p. of plates : ill. (chiefly color) ; 25 cm.
Notes:
First edition: 2014.
Includes index.
Summary:
"For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here,
Catmull
reveals the ideals and techniques that have made Pixar so widely admired -- and so profitable. As a young man,
Ed
Catmull
had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success -- and in the twenty-five movies that followed -- was the unique environment that
Catmull
and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them. A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done."--Publisher.
Other authors:
Wallace, Amy, 1962-
Holds:
0
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Status
Due Date
Alderney Gate Public Library
Adult Nonfiction
658.4094 C365c 2023
Adult books
Checked out
Jul 24, 2024
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Adult Nonfiction
658.4094 C365c 2023
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