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Selling Canada : immigrants, soldiers, tourists, and the building of our nation / Daniel Francis.

by Francis, Daniel.

Stanton Atkins & Dosil Publishers, c2012.

Canadian immigration literature.

World War, 1914-1918 -- Canada -- Propaganda.

Tourism -- Canada -- Marketing -- History.

Canada -- Emigration and immigration -- History -- 20th century.

186 p. : ill. (some col.) ; 23 cm.

Includes bibliographical references and index.

Machine generated contents note: ch. One Promised Land: Selling Canada to Immigrants -- ch. Two Your Country Needs You: Selling the Great War to Canadians -- ch. Three Come to Canada: Selling Canada to Tourists -- CONCLUSION -- Creating Canada.

"Between 1880 and the 1930s, the big railway companies, and the federal and provincial governments launched three aggressive campaigns to "sell" Canada at home and abroad... With compelling research, insight, and wit, Daniel Francis documents how these three campaigns established Canada as a destination for immigrants and tourists and turned us into proud defenders of western civilization. In doing so, they also transformed the way Canadians and outsiders thought about Canada, inadvertently providing the raw material for nationhood. Each campaign produced images expressing what Canadians believed to be fundamental about their country. Those images were incomplete and misleading, providing an idealized portrait of Canada rather than a realistic snapshot."--From publisher.

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