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Item Information       Booklist Review     Choice Review     Publisher Weekly Review     Table of Contents     More Content     More by this author     Sivulka, Juliann.     Subjects     Women in the advertising industry -- United States -- History.     Women in marketing -- United States -- History.     Businesswomen -- United States -- History.     Advertising -- United States -- History.     Consumers -- United States -- History.     Social change -- United States -- History.     Browse Catalog     by author:      Sivulka, Juliann.       by title:      Ad women : how they ...       by call number:      659.1082 S624a     Search the Web     Sivulka, Juliann.     Women in the advertising industry -- United States -- History.     Women in marketing -- United States -- History.     Businesswomen -- United States -- History.     Advertising -- United States -- History.     Consumers -- United States -- History.     Social change -- United States -- History.       MARC Display

Ad women : how they impact what we need, want, and buy / Juliann Sivulka. by Sivulka, Juliann. Prometheus Books, 2009. Call #: 659.1082 S624a Subjects Women in the advertising industry -- United States -- History.   Women in marketing -- United States -- History.   Businesswomen -- United States -- History.   Advertising -- United States -- History.   Consumers -- United States -- History.   Social change -- United States -- History. URL856 Table of contents only ISBN:  9781591026723 (hardcover) 1591026725 (hardcover) Description:  415 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references and index. Contents:  Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top. Holds:  0   Copy/Holding information No Item Information

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