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Schaefer, Mark W.
Subjects
Business enterprises -- Marketing
Internet marketing.
Social media -- Marketing.
Branding (Marketing)
Browse Catalog
by author:
Schaefer, Mark W.
by title:
Content code : six e...
by call number:
659.144 S294c
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Schaefer, Mark W.
Business enterprises -- Marketing
Internet marketing.
Social media -- Marketing.
Branding (Marketing)
MARC Display
Content code : six essential strategies to ignite your content, your
marketing
, and your
business
/ Mark W. Schaefer.
by
Schaefer, Mark W.
Schaefer Marketing Solutions, c2015.
Call #:
659.144 S294c
Subjects
Business
enterprises
--
Marketing
Internet
marketing
.
Social media
--
Marketing
.
Branding (
Marketing
)
ISBN:
9780692372333 (pbk.)
0692372334 (pbk.)
Description:
247 p. ; 22 cm.
Contents:
The ignition switch
--
Structure, strategy, and the content code
--
Building shareability into your content
--
22 practical ways to achieve content ignition
--
Building an alpha audience
--
Borrowing trust
--
The heroic brand
--
Distribution, advertising, promotion, and SEQ
--
Social signals and social proof
--
The mystery of authority
--
The future of content and ignition.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
659.144 S294c
Core Collection - Adult
Checked out
Jun 16, 2024
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