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Item Information   Copy / Holding Information     Booklist Review     Publisher Weekly Review     More Content       More by this author     Koch, James, 1949-     Subjects     Koch, James, 1949-     Boston Beer Company.     Beer industry -- United States -- Management.     Brewing industry -- United States -- History.     Microbreweries -- United States -- Massachusetts -- History.     Entrepreneurship -- Biography.     Browse Catalog     by author:      Koch, James, 1949-       by title:      Quench your own thir...       by call number:      338.476633 K76q     Search the Web     Koch, James, 1949-     Koch, James, 1949-     Boston Beer Company.     Beer industry -- United States -- Management.     Brewing industry -- United States -- History.     Microbreweries -- United States -- Massachusetts -- History.     Entrepreneurship -- Biography.       MARC Display

Quench your own thirst : business lessons learned over a beer or two / Jim Koch. by Koch, James, 1949- Flatiron Books, 2016. Call #: 338.476633 K76q Subjects Koch, James, 1949-   Boston Beer Company.   Beer industry -- United States -- Management.   Brewing industry -- United States -- History.   Microbreweries -- United States -- Massachusetts -- History.   Entrepreneurship -- Biography. ISBN:  9781250070500 (hc.) Edition:  First edition. Description:  ix, 259 pages : illustration ; 25 cm. Bibliography:  Includes bibliographical references (pages 251-252) and index. Summary:  "Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked unwinnable - one guy against the mammoth American beer industry. When others scoffed at Jim Koch's plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America's leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you'll ever learn about business. He has surprising advice on sales, marketing, hiring, and company culture. A fun, engaging guide for building a career or launching a successful business based on your passions"--Provided by publisher. Genre:  Memoirs. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 338.476633 K76q Adult books Checked in Add Copy to MyList Sackville Public Library Adult Nonfiction 338.476633 K76q Adult books Checked in Add Copy to MyList

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