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Brand command : Canadian politics and democracy in the age of message control / Alex Marland.

by Marland, Alexander J., 1973-

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UBC Press, c2016.

Communication in politics -- Canada.

Branding (Marketing) -- Political aspects -- Canada.

Democracy -- Canada

Atlantic Book Award for Scholarly Writing.

Canada -- Politics and government -- History.

Communication, strategy, and politics.

9780774832038 (hc)

xxx, 496 p. : ill. ; 24 cm.

Includes bibliographical references and index.

The centralization of communications in government and politics -- Marketing and branding in politics -- The tumultuous digital media environment -- Public sector brands -- Communications simplicity and political marketing -- Brand discipline and debranding -- Central government agencies and communications -- Branding in Canadian public administration -- Politicization of government communications -- The fusion of party and government brands -- Public sector branding : good or bad for democracy?

"Canada's style of politics has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it."--From publisher.

Winner of the Atlantic Book Award for Scholarly Writing, 2019.

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