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Item Information   Copy / Holding Information     Booklist Review     More Content       More by this author     Sichol, Lowey Bundy.     Subjects     Disney, Walt, 1901-1966 -- Juvenile literature.     Walt Disney Company -- History -- Juvenile literature.     Branding (Marketing) -- Juvenile literature.     Browse Catalog     by author:      Sichol, Lowey Bundy.       by title:      From an idea to Disn...       by call number:      384.809794 S565fd     Search the Web     Sichol, Lowey Bundy.     Disney, Walt, 1901-1966 -- Juvenile literature.     Walt Disney Company -- History -- Juvenile literature.     Branding (Marketing) -- Juvenile literature.       MARC Display

From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C.S. Jennings. by Sichol, Lowey Bundy. Houghton Mifflin Harcourt, c2019. Call #: 384.809794 S565fd Subjects Disney, Walt, 1901-1966 -- Juvenile literature.   Walt Disney Company -- History -- Juvenile literature.   Branding (Marketing) -- Juvenile literature. ISBN:  9781328453600 (hardcover) 132845360X (hardcover) 9781328453617 (paperback) 1328453618 (paperback) Alternate title:  How branding made Disney a household name Description:  99 pages : illustrations ; 20 cm. Bibliography:  Includes bibliographical references (pages 98-99). Contents:  Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later. Summary:  From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! Audience:  010-012. 004-006. Other authors:  Jennings, C. S. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Cole Harbour Public Library Children's Nonfiction 384.809794 S565fd Childrens Books Checked in Add Copy to MyList

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