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Holiday, Ryan.
Subjects
Blogs.
Blogs -- Political aspects -- United States.
Blogs -- Economic aspects -- United States.
Marketing -- Blogs.
Public relations -- Blogs.
Social media -- Economic aspects.
Browse Catalog
by author:
Holiday, Ryan.
by title:
Trust me, I'm lying ...
by call number:
659.20285 H732t
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Holiday, Ryan.
Blogs.
Blogs -- Political aspects -- United States.
Blogs -- Economic aspects -- United States.
Marketing -- Blogs.
Public relations -- Blogs.
Social media -- Economic aspects.
MARC Display
Trust me, I'm lying : confessions of a media manipulator / Ryan Holiday.
by
Holiday, Ryan.
Portfolio/Penguin, c2012.
Call #:
659.20285 H732t
Subjects
Blogs
.
Blogs
--
Political
aspects
--
United
States
.
Blogs
--
Economic
aspects
--
United
States
.
Marketing
--
Blogs
.
Public relations
--
Blogs
.
Social media
--
Economic
aspects
.
ISBN:
9781591845539 (hc.)
159184553X (hc.)
Alternate title:
Trust me, I am lying : confessions of a media manipulator
Confessions of a media manipulator
Description:
xi, 259 p. ; 24 cm.
Bibliography:
Includes bibliographical references (p. 239-250) and index.
Contents:
Book 1: Feeding the monster : how
blogs
work.
Blogs
make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it)
--
Book 2: The monster attacks : what
blogs
mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony :
blogs
as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies
--
Conclusion: So--where to from here?
Summary:
An influential media strategist reveals how
blogs
are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Holds:
2
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
659.20285 H732t
Adult books
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