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1. Don't get too comfortable / David Rakoff. by Rakoff, David. Doubleday Canada, c2005. Call #: 306.3 R162d Format:  Adult books       2. Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by Ariely, Dan. HarperCollins, 2008. Call #: 153.83 A698p Format:  Adult books       3. Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by Thaler, Richard H., 1945- Yale University Press, c2008. Call #: 330.01 T365n Format:  Adult books       4.  5. Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by Lindström, Martin, 1970- Crown Business, c2011. Call #: 658.8343 L753b Format:  Adult books       6. No B.S. guide to marketing to leading edge boomers & seniors / by Dan S. Kennedy with Chip Kessler ; with special guest contibutors, Jeff Giagnocavo & Ben McClure ... [et al.]. by Kennedy, Dan S., 1954- Entrepreneur Press, c2013. Call #: 658.8343 K35n Format:  Adult books       7. Contagious : why things catch on / Jonah Berger. by Berger, Jonah. Simon & Schuster, c2013. Call #: 658.8342 B496c Format:  Adult books       8. Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt. by Chipchase, Jan. HarperBusiness, an imprint of HarperCollins Publishers, [2013], ♭2013. Call #: 658.575 C541h       9. The shopper economy : the new way to achieve marketplace success by turning behavior into currency / Liz Crawford. by Crawford, Liz. McGraw-Hill, c2012. Call #: 658.8342 C899s Format:  Adult books       10. The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by Lee, William G. Harvard Business Review Press, c2012. Call #: 658.8342 L482h Format:  Core Collection - Adult

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