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Item Information   Copy / Holding Information     Booklist Review     Choice Review     Table of Contents     More Content       More by this author     Civitello, Linda.     Subjects     Baking powder -- United States -- History.     Baking powder -- Economic aspects -- United States -- History.     Browse Catalog     by author:      Civitello, Linda.       by title:      Baking powder wars :...       by call number:      338.4766468 C582b     Search the Web     Civitello, Linda.     Baking powder -- United States -- History.     Baking powder -- Economic aspects -- United States -- History.       MARC Display

Baking powder wars : the cutthroat food fight that revolutionized cooking / Linda Civitello. by Civitello, Linda. University of Illinois Press, 2017. Call #: 338.4766468 C582b Subjects Baking powder -- United States -- History.   Baking powder -- Economic aspects -- United States -- History. ISBN:  9780252082597 (pbk.) Description:  xi, 252 p. : ill. ; 23 cm. Bibliography:  Includes bibliographical references and index. Contents:  Introduction -- The burden of bread: bread before baking powder -- The liberation of cake: chemical independence, 1796 -- The rise of baking powder business: the Northeast, 1856-1876 -- The advertising war begins: corporate cookbooks, 1876-1888 -- The cream of tartar wars: battle royal, 1888-1899 -- The rise of baking powder business: the Midwest, 1880s-1890s -- The pure food war: outlaws in Missouri, 1899-1906 -- The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 -- The Federal Trade Commission wars: the final federal battle, 1920-1929 -- The price war: the fight for the national market, 1930-1950 -- Baking powder today: post-World War II to the twenty-first century. Summary:  "First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 338.4766468 C582b Adult books Checked in Add Copy to MyList

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