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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Potter, Ned, 1980-     Subjects     Libraries -- Marketing.     Branding (Marketing) -- Libraries.     Libraries -- Public relations.     Advertising -- Libraries.     Browse Catalog     by author:      Potter, Ned, 1980-       by title:      The library marketin...       by call number:      021.7 P868L     Search the Web     Potter, Ned, 1980-     Libraries -- Marketing.     Branding (Marketing) -- Libraries.     Libraries -- Public relations.     Advertising -- Libraries.       MARC Display

The library marketing toolkit / Ned Potter. by Potter, Ned, 1980- Facet Publishing, 2012. Call #: 021.7 P868L Subjects Libraries -- Marketing.   Branding (Marketing) -- Libraries.   Libraries -- Public relations.   Advertising -- Libraries. ISBN:  9781856048064 1856048063 Description:  xxii, 218 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references (p. [201]-203) and index. Contents:  Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. Summary:  This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. Genre:  Professional collection. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Staff Use Only 021.7 P868L Non-circulating Checked in Add Copy to MyList

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