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Item Information       Publisher Weekly Review     Table of Contents     More Content     More by this author     Yohn, Denise Lee, 1967-     Subjects     Marketing.     Branding (Marketing)     Brand name products.     Advertising -- Brand name products.     Browse Catalog     by author:      Yohn, Denise Lee, 1967-       by title:      What great brands do...       by call number:      658.827 Y54w     Search the Web     Yohn, Denise Lee, 1967-     Marketing.     Branding (Marketing)     Brand name products.     Advertising -- Brand name products.       MARC Display

What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Yohn, Denise Lee, 1967- Jossey-Bass, c2014. Call #: 658.827 Y54w Subjects Marketing.   Branding (Marketing)   Brand name products.   Advertising -- Brand name products. ISBN:  9781118611258 (hc.) 111861125X (hc.) Edition:  1st ed. Description:  vii, 262 p. : ill. ; 24 cm. Bibliography:  Includes bibliographical references and index. Contents:  Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle: brand as business. Holds:  0   Copy/Holding information No Item Information

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