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Item Information   Copy / Holding Information     Booklist Review     Library Journal Review     Table of Contents     More Content       More by this author     Nour, David, 1968-     Subjects     Strategic alliances (Business).     Customer relations.     New products.     Diffusion of innovations.     Browse Catalog     by author:      Nour, David, 1968-       by title:      Co-create : how your...       by call number:      658.046 N931c     Search the Web     Nour, David, 1968-     Strategic alliances (Business).     Customer relations.     New products.     Diffusion of innovations.       MARC Display

Co-create : how your business will profit from innovative and strategic collaboration / David Nour ; illustrations by Lin Wilson. by Nour, David, 1968- St. Martin's Press, c2017. Call #: 658.046 N931c Subjects Strategic alliances (Business).   Customer relations.   New products.   Diffusion of innovations. ISBN:  9781250103024 (hc.) Edition:  1st ed. Description:  xii, 286 p. : ill. ; 25 cm. Bibliography:  Includes bibliographical references and index. Summary:  The bestselling author of Relationship Economics shows why companies must co-create value with their customers in order to lead the field.In our hyperconnected--and hypercompetitive--economy, it's not enough to just "listen" to your customers anymore. Consumer expectations in pretty much every area of life have soared, thanks to disruptive new technologies and ever-increasing choice. Upstarts such as Warby Parker in retail and Stripe in payments, as well as the resurgence of innovative veterans like IBM (in cognitive computing) and Toyota (in fuel cell technology), offer not only peak experiences, but the ability to adjust those experiences in real time, as our preferences change. Other authors:  Wilson, Lin Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Alderney Gate Public Library Adult Nonfiction 658.046 N931c Adult books Checked in Add Copy to MyList Central Library Adult Nonfiction 658.046 N931c Core Collection - Adult Checked in Add Copy to MyList

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