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Item Information   Copy / Holding Information     More Content       More by this author     Weber, Larry.     Subjects     Marketing.     Internet marketing.     Marketing research.     Browse Catalog     by author:      Weber, Larry.       by title:      The digital marketer...       by call number:      658.872 W374d     Search the Web     Weber, Larry.     Marketing.     Internet marketing.     Marketing research.       MARC Display

The digital marketer : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson. by Weber, Larry. Wiley, [2014] Call #: 658.872 W374d Subjects Marketing.   Internet marketing.   Marketing research. ISBN:  9781118760833 1118760832 Description:  xiii, 354 p. : ill. ; 24 cm Bibliography:  Includes bibliographical references (pages 317-344) and index. Summary:  "Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--From publisher. Other authors:  Henderson, Lisa Leslie. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Woodlawn Public Library Adult Nonfiction 658.872 W374d Adult books Checked in Add Copy to MyList

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