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Confident digital content : master the fundamentals of online video, design, writing and social media to supercharge your career / Adam Waters.

by Waters, Adam.

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Kogan Page, 2018.

Digital media -- Management.

Creation (Literary, artistic, etc.)

Career development.

9780749480943 (hc.)

ix, 184 p. : ill. ; 24 cm.

Includes index.

Why digital content skills are essential for your career -- How to write for digital -- Making great video -- Graphic design, photography and audio -- Digital community building -- Evaluation -- Social media -- People.

"Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career or empower your entrepreneurial pursuits. Confident Digital Content covers the important basics of hard skills including how to create and upload great video content, graphic design, photography for social media, community management via Q&As and comments, digital strategy and metrics. It also provides insightful guidance on how to boost your career and employability through these skills, what leadership and teamwork skills you need and how to make the most of being multi-skilled. Case studies from organizations large and small show you real world examples of excellent digital content creation in practice to inspire you to achieve more. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path."--From publisher.

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