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Osterwalder, Alexander.
Subjects
Customer services -- Management.
Customer relations.
Production management
Quality control.
Business planning.
Strategic planning.
Browse Catalog
by author:
Osterwalder, Alexander.
by title:
Value proposition de...
by call number:
658.812 O85v
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Osterwalder, Alexander.
Customer services -- Management.
Customer relations.
Production management
Quality control.
Business planning.
Strategic planning.
MARC Display
Value proposition design : how to create products and services customers want / written by Alexander Osterwalder, Yves Pigneur, Greg Bernarda,
Alan
Smith
; designed by Trish Papadakos.
by
Osterwalder, Alexander.
John Wiley & Sons, c2014.
Call #:
658.812 O85v
Subjects
Customer services -- Management.
Customer relations.
Production management
Quality control.
Business planning.
Strategic planning.
ISBN:
1118968050
9781118968055
Alternate title:
Get started with value proposition design
Description:
xxv, 290 p. : col. ill. ; 19 x 25 cm.
Notes:
Includes index.
Summary:
"This book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea."--From publisher.
Other authors:
Pigneur, Yves
Bernarda, Greg.
Smith
,
Alan
Papadakos, Trish.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.812 O85v
Adult books
Checked in
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Central Library
Adult Nonfiction
658.812 O85v
Core Collection - Adult
Checked out
Jul 22, 2024
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