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Halifax Public Libraries
Item Information
Table of Contents
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More by this author
Scott, David Meerman.
Subjects
Internet marketing.
Public relations.
Browse Catalog
by author:
Scott, David Meerman.
by title:
Real-time marketing ...
by call number:
658.872 S425r
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Scott, David Meerman.
Internet marketing.
Public relations.
MARC Display
Real-time
marketing
&
PR
: how to instantly engage your market, connect with customers, and create products that grow your business now /
David
Meerman
Scott
.
by
Scott
,
David
Meerman
.
John Wiley, c2012.
Call #:
658.872 S425r
Subjects
Internet
marketing
.
Public relations.
ISBN:
9781118155998 (pbk.)
1118155998 (pbk.)
Alternate title:
Real-time
marketing
and
PR
Edition:
Rev. and updated.
Description:
xvii, 254 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"Launch effective
real-time
communications to win in today's always-on worldGone are the days when you could plan out your
marketing
and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of
Marketing
and
PR
, a BusinessWeek bestseller,
David
Meerman
Scott
reveals the proven, practical steps to take your business into the
real-time
era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.
Real-Time
Marketing
and
PR
will also enable you to: Develop a business culture that encourages speed over sloth ; Read buying signals as people interact with your online information ; Crowdsource product development, naming, and even
marketing
materials such as online videos ; Engage reporters to shape stories as they are being written ; Command premium prices by delivering products at speed ; Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers ; Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master
Real-Time
Marketing
and
PR
today and become the first to act, the first to respond, and the first to win!"--Provided by publisher.
Other authors:
Scott
,
David
Meerman
.
Real-time
marketing
&
PR
.
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