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Item Information   Copy / Holding Information     More Content       More by this author     Scarborough, Norman M.     Subjects     Small business -- Management.     New business enterprises -- Management.     Business planning.     Entrepreneurship.     Browse Catalog     by author:      Scarborough, Norman M.       by title:      Essentials of entrep...       by call number:      658.022 S285e     Search the Web     Scarborough, Norman M.     Small business -- Management.     New business enterprises -- Management.     Business planning.     Entrepreneurship.       MARC Display

Essentials of entrepreneurship and small business management / Norman M. Scarborough. by Scarborough, Norman M. Pearson, c2014. Call #: 658.022 S285e Subjects Small business -- Management.   New business enterprises -- Management.   Business planning.   Entrepreneurship. ISBN:  9780132666794 (pbk.) 0132666790 (pbk.) Alternate title:  Entrepreneurship and small business management Edition:  7th ed. Description:  xvi, 703 p. : ill. (chiefly col.) ; 28 cm. Bibliography:  Includes bibliographical references and indexes. Contents:  The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.022 S285e Adult books Checked in Add Copy to MyList

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