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Sachs, Jonah.
Subjects
Marketing -- Social aspects.
Internet marketing.
Brand choice -- Psychological aspects.
Storytelling -- Psychological aspects.
Consumers -- Psychology.
Social media -- Economic aspects.
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Sachs, Jonah.
by title:
Winning the story wa...
by call number:
658.802 S121w
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Sachs, Jonah.
Marketing -- Social aspects.
Internet marketing.
Brand choice -- Psychological aspects.
Storytelling -- Psychological aspects.
Consumers -- Psychology.
Social media -- Economic aspects.
MARC Display
Winning the story wars : why those who tell--and live--the best stories will rule the future /
Jonah
Sachs
.
by
Sachs
,
Jonah
.
Harvard Business Review Press, c2012.
Call #:
658.802 S121w
Subjects
Marketing -- Social aspects.
Internet marketing.
Brand choice -- Psychological aspects.
Storytelling -- Psychological aspects.
Consumers -- Psychology.
Social media -- Economic aspects.
ISBN:
9781422143568 (hc.)
1422143562 (hc.)
Description:
viii, 264 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references (p. 243-249) and index.
Summary:
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior great stories. You'll discover how brands like Old Spice, Nike, and Occupy Wall Street created and sustained massive viral buzz.
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Alderney Gate Public Library
Adult Nonfiction
658.802 S121w
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