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Item Information       Table of Contents     More Content     More by this author     Reed, Jon, 1971-     Subjects     Internet marketing.     Social media.     Small business -- Management.     Browse Catalog     by author:      Reed, Jon, 1971-       by title:      Get up to speed with...       by call number:      658.872 R324g     Search the Web     Reed, Jon, 1971-     Internet marketing.     Social media.     Small business -- Management.       MARC Display

Get up to speed with online marketing : how to use websites, blogs, social networking and much more / Jon Reed. by Reed, Jon, 1971- Financial Times Prentice Hall, c2011. Call #: 658.872 R324g Subjects Internet marketing.   Social media.   Small business -- Management. ISBN:  9780273732648 (pbk.) 0273732641 (pbk.) Description:  xiii, 250 p. : ill. ; 24 cm. Notes:  Includes index. Contents:  Machine generated contents note: pt. 1 Get strategic -- 1. Online marketing 101 -- 2. Your online marketing plan -- pt. 2 Get online -- 3. Establish a web presence -- How to build a website with no technical knowledge -- 4. Boost your search engine rankings -- How to increase your visibility on Google -- 5. Engage with email -- How to build an email list without annoying people -- pt. 3 Get creative -- 6. Build a blog -- How to build trust, reputation and traffic -- 7. Podcast for profit -- How to attract an audience of loyal listeners -- 8. Lights, camera, action! -- How to produce online video on a budget -- 9. Show, don't tell -- How to showcase your business on photo-sharing sites -- pt. 4 Get out there -- 10. Build a community -- How to choose and use social networks -- 11. Find fans on Facebook -- How to harness the world's largest network -- 12. Create credibility on Linkedln -- How to take your business networking online -- 13. Tap into Twitter -- How to use the power of the real-time web to build a following -- 14. Jack into the Matrix -- How to make real money in virtual worlds -- 15. Pass it on -- How to be discovered on social bookmarking sites -- pt. 5 Get help -- 16. Do you need a consultant? -- How to find someone to help you achieve your vision. Holds:  0   Copy/Holding information No Item Information

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