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Item Information   Copy / Holding Information     More Content       More by this author     Pullen, Fiona     Subjects     New business enterprises.     Handicraft industries.     Browse Catalog     by author:      Pullen, Fiona       by title:      Craft a creative bus...       by call number:      658.11 F982c     Search the Web     Pullen, Fiona     New business enterprises.     Handicraft industries.       MARC Display

Craft a creative business : making & marketing a successful creative business / Fiona Pullen. by Pullen, Fiona Search Press, c2015. Call #: 658.11 F982c Subjects New business enterprises.   Handicraft industries. ISBN:  9781782210528 (pbk.) 1782210520 (pbk.) Description:  240 p. : ill. (some col.) ; 21 cm. Notes:  "Making & marketing a successful creative business"--Cover. Includes index. Contents:  Where do I start?.Self-employment and you; Is self-employment for you? ; Before you begin -- Legal matters. Your business and the law ; Learning the law ; Taxes and accounts ; Copyright ; Insuring your craft business -- Presentation. Presenting your business ; Branding ; Photography ; Visual marketing -- Social media. Using social media ; How to use social media to promote your business ; Which platform to use? ; Dos and don'ts of social media ; Setting up your social media presence ; Facebook ; Twitter ; Pinterest ; Online communities and content marketing ; Blogging -- Selling online. The online marketplace ; Learning the ropes ; Online marketplace ; Setting up a website ; Search engine optimisation ; Content and the SEO strategy ; Analysing your site ; Online advertising -- Selling offline. The offline marketplace ; Why sell offline? ; Selling at craft fairs ; Selling through art galleries ; Getting your craft products into stores ; Getting featured offline ; Promoting yourself offine ; Networking at events -- Endnotes. Summary:  A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Holds:  1   Copy/Holding information Location Collection Call No. Item type Status   Central Library Non-Circulating Reference 658.11 F982c Non-circulating Checked in Add Copy to MyList

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