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The net and the butterfly : the art and practice of breakthrough thinking / Olivia Fox Cabane and Judah Pollack.

by Cabane, Olivia Fox.

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Portfolio/Penguin, 2017.

Creative thinking.

Problem solving.

9781591847199 (hc.)

273 pages : illustrations ; 24 cm.

The book jacket does not have the word butterfly but a picture of a yellow butterfly.

Includes bibliographical references and index.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights? Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. There's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs share a common origin story. Learn to master the skills that will transform your brain into a consistent generator of insights. Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Olivia Fox Cabane is the former Director of Innovative Leadership for Stanford StartX. Judah Pollack is a former faculty member of Stanford StartX.

Pollack, Judah.

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