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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Banfield, Richard     Subjects     New products -- Management.     New products -- Marketing.     Teams in the workplace -- Management.     Browse Catalog     by author:      Banfield, Richard       by title:      Product leadership :...       by call number:      658.575 B215p     Search the Web     Banfield, Richard     New products -- Management.     New products -- Marketing.     Teams in the workplace -- Management.       MARC Display

Product leadership : how top product managers launch awesome products and build successful teams / Richard Banfield, Martin Eriksson, and Nate Walkingshaw ; foreword by Ken Norton. by Banfield, Richard O'Reilly, c2017. Call #: 658.575 B215p Subjects New products -- Management.   New products -- Marketing.   Teams in the workplace -- Management. ISBN:  9781491960608 (pbk.) 1491960604 (pbk.) Edition:  1st ed. Description:  xxv, 217 p. : ill. ; 23 cm. Notes:  Includes index. Contents:  Part I: The product leader: -- What is product management? -- Why is product leadership so relevant? -- Being a great product leader -- Is there a formula for success? -- Hiring product leadership -- Part II: The right leader for the right time: The startup organization -- The emerging organization -- The enterprise organization -- Part III. Working with customers, agencies, partners, and external stakeholders: -- Mapping the partner ecology -- Final words. Other authors:  E-Type Walkingshaw, Nate Norton, Ken Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Bedford Public Library Adult Nonfiction 658.575 B215p Adult books Checked in Add Copy to MyList

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