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Item Information   Copy / Holding Information     Library Journal Review     Publisher Weekly Review     More Content       More by this author     Shell, G. Richard, 1949-     Subjects     Selling.     Marketing.     Persuasion (Psychology)     Browse Catalog     by author:      Shell, G. Richard, 1949-       by title:      The art of woo : usi...       by call number:      658.85 S544a     Search the Web     Shell, G. Richard, 1949-     Selling.     Marketing.     Persuasion (Psychology)       MARC Display

The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell & Mario Moussa. by Shell, G. Richard, 1949- Portfolio, 2007. Call #: 658.85 S544a Subjects Selling.   Marketing.   Persuasion (Psychology) URL856 Table of contents ISBN:  9781591841760 1591841763 Description:  vii, 312 p. ; 24 cm. Bibliography:  Includes bibliographical references and index. Contents:  Selling ideas: How woo works -- Start with you: persuasion styles -- Connect your ideas to people: stepping-stones -- Build relationships and credibility: trust -- Respect their beliefs: a common language -- Give them incentives to say yes: interests and needs -- State your case: the proposal -- Make it memorable: the personal touch -- Close the sale: commitments and politics -- Woo with integrity: character -- Appendix A: Six channels survey -- Appendix B: Persuasion styles assessment -- Appendix C: The woo worksheet. Other authors:  Moussa, Mario. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Tantallon Public Library Adult Nonfiction 658.85 S544a Adult books Checked in Add Copy to MyList

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