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Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / Justin Michael + Julia Nimchinski.

by Michael, Justin.

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Teleconferencing.

Virtual reality.

Business meetings.

9781394159253 (hc.)

xv, 272 p. : ill. ; 24 cm.

Includes index.

Justin Michael is a co-founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years’ experience in sales leadership. Julia Nimchinski is an entrepreneur, former CMO, and editor/founder of GTM Mag. She's the CEO and co-founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.

"A team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call 'Customer-Centric Events,' hybrid, go-to-market simulations that generate high levels of attendance and participation."--From publisher.

Nimchinski, Julia.

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